Whilst we take our events and planning very seriously, we also want people to have fun at our events! So at our recent New Model Adviser Retreat, the theme was all about Lego and we did not go lightly on this.
What better way to kick off the first day, than with a talk by none other than Christian Majgaard, Lego’s former head of global brands and business development.
With a brand that had to face a lot of challenges from toy advancements such as video games and movie franchises, Lego had to change how they worked in order to keep up. Christian led the internationally recognised brand into the computer games market, and film merchandising by working with the Star Wars, Harry Potter and Spiderman franchises whilst never ignoring the core product.
He told us all about how our brands should hold trust at the centre and that we should build strong alliances if we want to beat off threats from other industries.
After his super interesting talk we held our own Lego competition.
I’m sure you all want to see what our delegates were able to come up with, so below you can find all of our category winners:
Most Multi-Functional 
Tallest Award 
Cutest Award 
Most Imaginative 
Most on Brand
And our overall winner, drum roll please…
Well done everyone, we hope you enjoyed this event as much as we did!